York – The Original City Adventure

We worked with York’s destination management organisation Make it York to produce a tourism film that was part of a campaign to promote York around the world.
We wanted to create a film that shows York’s beauty, its eclectic mix of architectural and historical sites, and its arts and tourism attractions. We showed off both the big name brands York has to offer, as well as the hidden gems only a local would know. From street performers to concert halls to the tallest tower of the Minster, we had a lot to film.
Our goal was to produce a film that not only brought in new visitors to the city, but was also something York residents would be proud of. We’re delighted to say we achieved this, proved by the film’s engagement on Facebook. The film has had 400,000+ views and is used by many York hotels and tourist attractions as a stand alone film on their websites.
 A real testament to the quality of the film came when Visit England asked to use our footage in their Northern Powerhouse campaign, promoting business, tourism and leisure in the North of England.
As well as showcasing the city of York in the film, Make it York were keen for us to also capture what the surrounding area of North Yorkshire has to offer. We spent time in the Dales filming rock climbers and walkers, we even strapped a camera to the side of a glider.

“Creating York’s Original City Adventure video with Hewitt & Walker was a pleasure, from start to finish.  The video is exactly what we hoped it would be, showcasing both the essence of city life in York and the adventure of North Yorkshire perfectly from all angles!”

Michelle Brown – Marketing Manager, Make It York