Absolut Vokda – Global Selfie

Working with Agency TK and Absolut Vodka we were tasked with creating a film that explained their new project The Global Selfie, as well as creating 3D elements to be used in print and digital signs.

Because the Global Unity bottle hadn’t been manufactured when we began the project we had to create the bottle in 3D. We created various versions of the bottle in photorealistic 3D for use in print and video.

The Global Selfie is a campaign allowing users to uploaded a selfie to the Absolut website. Once uploaded you can swap and share tips with other users on the hottest places to visit around the globe.

The launch of the global selfie coincided with a limited edition Absolut Vodka Global Unity bottle.

To promote the Global Selfie campaign across social media we created a 3D animation. We worked closely with Agency TK and Absolut to make sure the animation would resonate with their target market.